President Joe Biden’s campaign will target Republican challenger Donald Trump’s felony convictions as part of a $50 million ad campaign ahead of the first presidential debate between both candidates June 27.

The Biden campaign is likely reading the recent polling showing voters just are not moving against Trump enough to suit them. Just 21% of independents say Trump’s convictions make them less likely to vote for Trump and consider the issue a significant one in their vote, according to the latest Ipsos poll conducted for Politico.

Also, a significant 43% of Americans say the charges against Trump were brought to help Biden’s reelection hopes.

An Ipsos poll conducted just after Trump’s conviction found just 10% of Republican voters said they are less likely to vote for Trump in November after his conviction.

Now Biden wants to push the issue with a large infusion of cash to try to move the vote, as Trump has mocked what he called Biden’s lawfare as an election-turning issue for him and not against him, saying “they’re indicting me into the White House.”

“Character Matters,” a 30-second ad that says, “This election is between a convicted criminal who’s only out for himself, and a president who’s fighting for your family,” drawing a contrast between the two candidates, will run in all battleground states that have switched between Republicans and Democrats in recent elections, starting Monday.

Trump was convicted by a New York jury May 30 of 34 felony counts for falsifying business records. The Trump campaign did not respond to a request seeking comment.

Biden and Trump remain tied in national polls with less than five months to go before the election, while Trump has the edge in the battleground states that will decide the election, polls conducted before the conviction show. On economic issues like inflation, Trump scores higher with voters overall than Biden.

Biden’s campaign and several Democrats were initially reluctant to emphasize Trump’s conviction, taking a wait-and-see approach to advertising and new strategies. They wanted to see polls and voter feedback before reacting strongly.

Earlier this month, at a fundraiser with a small group of donors in Greenwich, Connecticut, Biden for the first time called Trump a “convicted felon” and said his predecessor poses a higher threat to the United States if he wins another term.

Trump also faces criminal charges in three other cases: a Georgia election interference case, a Florida documents case, and a federal election interference case. He is also appealing the results of his civil trials.

Biden’s son Hunter was this month convicted by a jury for lying about his illegal drug use to buy a gun, making him the first child of a sitting U.S. president to be convicted of a crime. Polls including one from Reuters/Ipsos shows a vast majority of voters say Hunter’s conviction won’t affect their vote in the Nov. 5 election.

The June 27 debate between Biden and Trump, billed as one of the most significant moments of this year’s campaign calendar, is less than two weeks away, and both campaigns are racing to prepare for the first showdown.

The debate will include two commercial breaks, no props, and muted microphones, except when recognized to speak, CNN, which will host the debate in Atlanta, Georgia, said on Saturday.

The Biden campaign’s fundraising in April lagged Trump’s for the first time, after the former president ramped up his joint operation with the Republican National Committee and headlined high-dollar fundraisers.

Democrats still maintained an overall cash advantage over Trump and the Biden campaign continues to have a considerably larger war chest. Biden raised $30 million Saturday at a star-studded fundraiser in Los Angeles, California.

Newsmax writer Eric Mack contributed to this report.

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