Budweiser has reversed course and decided that they want to market to Americans again in the latest ad they’ve released ahead of Super Bowl LX.
For 150 Years, This Bud’s For You. Watch our Super Bowl LX commercial now. pic.twitter.com/jdzyInzlC8
— Budweiser (@budweiserusa) January 26, 2026
The ad celebrates 150 years of brewing as the brand’s iconic Clydesdale horse and a bald eagle team up in a pseudo-training montage to the tune of Lynyrd Skynyrd’s Free Bird. The company claims that the ad is supposed to run during the Super Bowl, raising questions as to why it would be released so early.
The company had previously come under fire after partnering with TikToking trans activist Dylan Mulvaney in what turned into a public relations disaster for Anheuser-Busch. Conservatives and beer-lovers partook in a massive boycott that is reported to have cost the brewing company up to $1.4 billion in sales.
The return to form was met with mass praise from individuals on social media, with some poking fun at the company.
— Bussin’ With The Boys (@BussinWTB) January 26, 2026
The Clydesdales are BACK. Nature is healing! https://t.co/rPSdltfmly
— Gabriella Hoffman (@Gabby_Hoffman) January 26, 2026
Is Dylan Mulvaney involved? 🤣 https://t.co/gs6Ul0LNP8
— Buzz Patterson (@BuzzPatterson) January 26, 2026
In spite of the Bud Lite PR disaster, this is pretty awesome. https://t.co/0Wk4UROv3x
— Lisa Mei (@TheNotoriousLMC) January 26, 2026
So why did the company drop the ad before the Super Bowl even happened? The best guess would be to get onto the public’s good side once again before the largest sporting event of the year takes place. The profit potential is likely too enticing to pass up.
It may be cynical, but don’t be so quick to assume that Budweiser is suddenly back on the side of truth, justice, and the American way.
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