This NY Post Headline About Groceries Has a Phrasing Problem…and It’s Hilarious

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Whatever this pitch was, the initial intent was not read at all. Why? Well, the New York Post’s headline, which was elite, sort of distracted people. It dealt with groceries and the cost of living, which is a top issue for the 2026 midterms. With many families looking to save during their trips to the grocery store, you can see why this story was written. But the copy wasn’t going to draw people, so I get the headline magic here, which is a classic phrasing moment from Archer.

I’ll just leave it here — it’s self-explanatory. And it’s also pretty funny:

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And in case you’re curious, here’s the BJ’s pitch:

TL;DR: New members can get a one-year BJ’s Club Membership with Easy Renewal for $15 (reg. $60). Enjoy savings on groceries, household essentials, gas, and more.

If your grocery bill has started to rival your utility bill, if not exceed it, then buying in bulk might be worth another look. A one-year BJ’s Club Membership gives new members access to savings on groceries, household essentials, gas, and more for $15 (reg. $60).

A membership lets you enjoy exclusive BJ’s prices on everything from fresh food and pantry staples to cleaning supplies, electronics, and seasonal buys, with the retailer advertising savings of up to 25% off grocery store prices. And if your household goes through cereal, snacks, paper towels, detergent, and seemingly a million other things every week, having the option to stock up can mean fewer emergency grocery runs.

Yeah, sorry, too distracted with the headline.