Sharon Osbourne to release an AI avatar of the late Ozzy Osbourne

Ozzy Osbourne passed away in 2025, but his legacy will live on in more than just his music.

The Osbournes: Kelly Osbourne, Ozzy Osbourne, Sharon Osbourne and Jack Osbourne (Photo by KMazur/WireImage)

The “Paranoid” singer’s family has partnered with Hyperreal and Proto Hologram to create an AI-powered version of Ozzy that can talk to fans, according to Rolling Stone. Ozzy’s wife, Sharon, and his son, Jack, announced the partnership on Wednesday at Licensing Expo 2026 in Las Vegas and said the AI will have “the digital DNA of Ozzy Osbourne, voice, image [and] movement.”

Ozzy Osbourne performs during the Commonwealth Games closing ceremony at the Alexander stadium in Birmingham, England, Aug. 8, 2022. (AP Photo/Alastair Grant, File)

“You can ask [the digital] Ozzy anything, and he will answer you in his own voice — and the answers will be what Ozzy would have said,” Sharon said. “We’re going to take it all around the world. People can talk to him and he will talk back.”

LOS ANGELES, CA – SEPTEMBER 28: (EXCLUSIVE COVERAGE) Ozzy Osbourne and Sharon Osbourne attend the Billy Morrison – Aude Somnia Solo Exhibition at Elisabeth Weinstock on September 28, 2017 in Los Angeles, California. (Photo by Greg Doherty/Getty Images)

Jack added, “It’s kind of scary how it’s really very accurate. He will exist digitally as himself for as long as we have computers. Technology has come such a long way to where it’s almost drag-and-drop. You could shoot a template for a commercial literally prompt what you want Digital Ozzy to do in that commercial and you just drop it in. It’s that simple now.”

As the CEO of Hyperreal, Remington Scott, described the technology, “It can perform live, respond to audiences, and exist within interactive environments. This isn’t pre-rendered content playing on a loop. It’s a living performance, built exclusively from authenticated source material: curated, consented, and controlled by the people closest to Ozzy.”

Singer Ozzy Osbourne performs during halftime of an NFL football game between the Los Angeles Rams and the Buffalo Bills in Inglewood, Calif., Sept. 8, 2022. (AP Photo/Ashley Landis, File)

He also said of the project, “The reason people love Ozzy isn’t just the music; it’s that he gave himself to his fans in a way where they genuinely felt they knew him. That’s rare. That’s worth preserving. The goal is that a kid who discovers Ozzy ten years from now gets to experience that same connection, not a museum piece, but Ozzy as Ozzy.”

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